TV Spot for the Hellenic Eye Bank which was broadcast on Greek TV channels in the frame of Free Social Publicity, on occasion of the World Transplant Day, November 1st.
It aims to stimulate citizens to become organ and tissue donors, which is correlated with the broader sense of volunteering, therefore turning into a cultural and huminatirian act.
The Hellenic Eye Bank is a non profit Laboratory, owned by the Aristotle University of Thessaloniki and the Ministry of Health and is ispected by the National Health System and more precisely by the National Transplant Organization. The Eye Bank was established in 1992 and is headquartered at the A' University Ophthalmology Clinic of AHEPA Hospital, under the jurisdiction of which it operates.